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Writer's pictureFirefly Initiative

Firefly Initiative Welcomes Westin-Marriott: A Union for Sustainable Wellness and Unforgettable Experiences



We are delighted to announce the addition of the Westin-Marriott Group to the Firefly Initiative family. The Westin Hotels & Resorts, part of the Marriott International family, positions itself as a brand committed to the well-being of its guests and associates. "The Westin doesn't provide our guests with a motel room, their mission is to provide all their guests with an experience. Afterall you arrive with yourself and your luggage and you leave the same way, what we do is help create a memory, an experience that stays with you forever."


Brad Mercer Westin emphasises the importance of small gestures and actions that contribute to the well-being of guests, communities, and each other, reinforcing a focus on wellness both within their walls and in the broader community. Together with Firefly, we aim to set new benchmarks in fostering healthy, sustainable communities, reflecting the core values that drive both our organisations forward.

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