At Firefly Initiative, we’re thrilled to highlight the recent partnership of Conservation Volunteers Australia (CVA) with 1% for the Planet as an environmental partner. This global movement, consisting of thousands of organizations committed to the planet’s well-being, aligns closely with our own mission of community empowerment and volunteering.
1% for the Planet members pledge to donate 1% of their annual profits to support causes and nonprofits, such as CVA, that work to ensure a thriving future for the planet and its communities. These donations provide essential support to organizations like CVA, allowing them to continue their vital work of protecting and restoring the environment while empowering people to take an active role in caring for the Earth.
For businesses within the 1% for the Planet network, we encourage you to consider supporting Conservation Volunteers Australia. Your contributions will help CVA in its efforts to restore and protect nature, build climate resilience, and engage communities in environmental stewardship—goals that resonate deeply with Firefly Initiative's mission.
About 1% for the Planet: Driving Global Environmental Impact
1% for the Planet is a membership-based organization that allows businesses across the globe to commit a percentage of their profits to support environmental causes. Since its founding in 2002 by environmental philanthropist Yvon Chouinard, this network has grown to include over 5,200 business members, contributing over $635 million to environmental organizations worldwide.
For mission-driven nonprofits like CVA, this funding empowers their projects, from beach and river clean-ups to wetland restoration, planting climate-resilient forests, supporting threatened wildlife, and creating impactful awareness campaigns for environmental protection.
In Australia, businesses such as Green Sheep Collective, KeepCup, and The Conscious Store are already making a difference through their contributions to 1% for the Planet. Their support helps power initiatives that protect ecosystems, strengthen community bonds, and foster environmental education.
Why CVA Joined 1% for the Planet
CVA believes that businesses can be a driving force for positive change. Through corporate partnerships and collaborations, they are scaling their efforts to reach their ambitious goal of empowering one million actions for nature by 2030. By joining 1% for the Planet, CVA has been carefully vetted and aligned with the organization’s Planet Impact Areas, making it easier for business members to choose to support CVA through their donations.
Businesses that support environmental partners like CVA help fund crucial programs, while in return, CVA ensures transparency and trust through donation receipts and acknowledgments. Whether monetary contributions or in-kind donations such as volunteering, these efforts are critical to protecting both the environment and the communities that rely on it.
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