Choose Contra First
In the context of sponsorship negotiations, while cash undoubtedly holds significant sway over operational requirements, as the market grows more competitive and sponsorship opportunities dwindle, contra arrangements emerge as a powerful alternative.
Last December, I emphasised the importance of setting realistic budgets tailored to operational needs. Understanding the budget breakdown is paramount; thus, my initial focus lies in dissecting its components.
Here's a concise overview of my approach:
Identifying non-negotiable expenses requiring cash.
Determining items feasible for fulfilment through goods and services.
Exploring avenues where goods and services can aid in cash generation.
This systematic analysis has consistently enabled me to meet sponsorship budget targets and forms the cornerstone of my sponsorship program development.
Another crucial aspect in sponsorship negotiations is momentum. Contra sponsorships can effectively cultivate this momentum, providing direction and aligning directly with sponsors capable of meeting goods and service requirements.
This facet of sponsorship development can profoundly transform your sponsorship profile. While the points discussed may appear straightforward, the intricacies of contra negotiations warrant deeper exploration.
If you're interested in delving further into my methodology, don't hesitate to reach out and have a chat with Darryl or the team. Let's engage in discussion to tailor sponsorship and fundraising programs to your specific needs.
Comments