Why We’ve
Joined Forces
“A Meeting of Purpose & Performance”
Bartercard gives local businesses a smarter way to turn trade into cash-paying, loyal customers—starting with Firefly volunteers. Through Bartercard’s unique trade-dollar system, businesses can access powerful promotional opportunities without dipping into cash reserves. In this partnership, Bartercard covers the cost of introducing 40 volunteer customers from the Firefly network—each one a community-minded individual motivated to support businesses that give back. As these volunteers visit, shop, and engage with your business, the value of trade becomes tangible: you gain new, real-world customers while preserving your cash flow. It’s proof that when trade is used with purpose, it doesn’t just save money—it builds relationships, drives visibility, and delivers measurable returns.
The EXTRAORDINARY BENEFITS of PARTNERING with FIREFLY
Focus on Local Marketing
Locals support LOCALS Our program allows for the opportunity to hyper focus your support geographically. We know our Volunteer customers support those local businesses who support them and the organisations they care about. Our App connects Volunteers to Brand Offers via GEOspace technology and notifies our volunteers even if they are not currently looking for your offer.
Custom Made Partnership
Tailormade Connections Create the Ultimate Program for your Brand. Our unique network effect model allows you to connect directly with Organisations and their Volunteers. Our Organisations connect your brand with other Organisations and in that, connections with other Local Businesses. Choose from customer marketplace offers, unique auction items, or co brand with other local businesses.
Unique Customer Offers
Profits not EVERYTHING, but it is important. FIREFLY’s Partnership program creates the Ultimate WIN-WIN-WIN. Having the capacity to create unique customer offers specifically for Volunteer Customers, allows you to set offers that both benefit and say thank you to volunteers and manage a proftiable outcomes for your business. Oh, and they are 100% measurable.
Direct Financial Support to Multiple Organizations
Connect where you care. Our Sponsorship Program allows you the opportunity to show your support by connecting with the segment that best aligns with your personal or professional preference. Whether that connection is with Grassroots Sporting Clubs, Charities, Not for Profit Organisations or Churches, you can choose or let FIREFLY diversify your support across the greater community.
Auction Items Create Brand Hype
WORLD FIRST The FIREFLY Volunteer auctions have never been seen in the world of Volunteering. Our FIREFLY Volunteers will be able to use their time to bid for Unique Offers and Brand Products. These events will produce unbelievable brand exposure as every volunteer will get to see the auction items and more importantly which brands are providing the items.
Guaranteed Customer Introductions
Hi there, Bartercard Member—this is different.
Forget hit-and-miss social ads or traditional sponsorships that hope to reach the right people.
With Firefly, your business is personally introduced to real volunteer customers in your local community—people who are already engaged, motivated, and ready to support businesses that care. This isn’t just exposure—it’s connection, with purpose.
Flexible and Targeted Approach
Hand Pick your Customers Our program allows each partner to choose between direct engagement, broader branding through our auctions or high level and high value co-branding with local business. Each element is designed to deliver meaningful social impact investment and high level outcomes for your brand.
Volunteer and Organisation Surveys
NO GUESS WORK No need to try and work out what Volunteers want from your brand, we ask them. Our level of engagement with the Volunteer community is second to none and having 100% accurate data means your offer is guaranteed to provide strong ROI’s. To make your program even more unique, we ask you want you want to know from this AMAZING community.
Community Support Funds
66% or Better FIREFLY’s commitment is to deliver a minimum of 66% of all Partnership Funds directly to the Organisations who support the Volunteering Community. We know our Business and Brand partners want their contribution to make a difference to the causes they support.
How You Meet New
Customers
As a Bartercard member, you're about to be introduced to some of the most generous, selfless people in your community—volunteers. These are individuals who give their time, skills, and heart to causes that matter. They fight fires, coach local kids, respond to emergencies, run community kitchens, and so much more. They do it not for reward, but because they care.
Now it’s your turn to show them you do too.
Through Firefly, your business gets a direct line to this remarkable network. You create a special offer—something exciting, generous, and worthy of the people who keep our communities running. Not a token 5% discount. These volunteers trade their Firefly Light Tokens (FLTs), earned through service, to redeem offers that feel like a thank you.
We ask Bartercard Members to commit to offers in the 20–25% discount range or better—deals that truly say, "We see you, and we value what you do."
Once your offer is approved, Firefly announces it to our national community of volunteers, showcasing your brand as one that gives back. Volunteers then redeem your offer using their FLTs—bringing real, loyal customers through your doors, without touching your cashflow thanks to Bartercard.
It’s simple. It’s powerful. And it’s the kind of marketing that money can’t buy—because it’s built on mutual respect, shared values, and genuine impact.
SAM -
Makes Marketing New Again
(Social Area Marketing)
Powered by Firefly. Backed by Bartercard. Built for Results.
SAM (Social Area Marketing) is Firefly’s smart, targeted sponsorship solution designed to connect your business directly with the heart of your community—local volunteers and the organisations they support.
Unlike traditional marketing, which often casts a wide (and expensive) net, SAM lets you define your message, shape your offer, and invest in a sponsorship program that delivers real customers, real loyalty, and real impact—on full trade.
Whether you want to grow awareness in your suburb, support a cause that aligns with your values, or turn goodwill into measurable customer activity, SAM puts you in control.
SAM - SHINE PROGRAM
T$ 1,000 Per Annum or Voucher Count (240 Offers)
This program is available on Bartercard at 100% Trade and
introduces your business and your offer to a minimum of 240 Volunteer Customers for the year.
You'll get to determine how many vouchers you make available in any given month or leave it to Firefly to top up your offer whenever you run out.
The program is designed to introduce a minimum of 20 Volunteer Customers per month.
SAM - GLOW PROGRAM
T$ 500 Per Annum or Voucher Count (110 Offers)
This program is available on Bartercard at 100% Trade and
introduces your business and your offer to a minimum of 110 Volunteer Customers for the year.
You'll get to determine how many vouchers you make available in any given month or leave it to Firefly to top up your offer whenever you run out.
You can upgrade your program if you are enjoying meeting new customers and want to expand that opportunity
SAM - SIMMER PROGRAM
T$ 250 Per Annum or Vouchers
This program is available on Bartercard at 100% Trade and
introduces your business and your offer to a minimum of 50 Volunteer Customers for the year.
If you're looking for unique customers or your business is a little more niche, maybe this program is a good way to introduce your business to those special customers.
TIME TO GET STARTED
Don't miss your place in this Unique Bartercard Sponsorship Program
For the first time in Bartercard's history and as a result in their belief in Doing Good is always Good, Bartercard has contributed to sponsoring your first three months of advertising with the Firefly Initiative, or your first 40 customers.