From a full commercial work up of Zerominus, we made the decision that maybe the brand was too ideolistic. We discussed the implication of good branding and that we should have a brand that is instantly identifieable with our target audience and mission.
We wanted a brand that didn't need a whole heap of secondary explanation, and we wanted to make sure after understanding the size and makeup of the Volunteer Sector that our brand resonated with each member of this vast community.

The Firefly Story.
As long term volunteers, and with even longer family traditions in volunteers the founders discussed at length what was it that volunteers unlike of the members of the community bring.
It was unanimous that Light was what volunteers bring.

So we started tossing around ideas of what else brings light or creates light. 
During one of our development sessions, Firefly's came up.
So after a little be of research we soon discovered some really interesting facts about the little Firefly.
The first thing we learned is that the Firefly is not actually a fly, it's a beetle.
The second and most amazing thing was, that the firefly creates its own light, however, when you get more than one firefly together with other fireflys they all glow brighter.
That for us sealed the deal.
Firefly's were just light volunteers. They bring light to the community, but when you get more volunteers together, the community, organisations and causes they are working for all shine brighter.

We also learned that like all beetles they have a hard protective shell, this is called the Elytra. It protects their delicate wings.
Kind of light what our Not for Profit organisations do. They look after the volunteers, they protect the causes they are working towards and give stablity to each volunteering effort.